PHASE 2
‍

Strategy.
On paper first.

The diagnostic shows you where you stand. The strategy shows you exactly where you are going and how you are going to get there. Nothing gets built until you have read it, agreed with it, and signed off on it.

Without strategy

You build a website and hope it ranks. You publish content and hope it compounds. You invest money and have no way to measure if it is working.

With Strategy

Every decision has a reason. Every piece of content targets a specific keyword. Every page serves a specific role. You know what success looks like before we build anything.

A plan you approve
before we spend
‍a single dollar.

The strategy document takes everything the diagnostic uncovered and turns it into a specific, actionable plan. Keywords, content topics, site architecture, brand direction, competitive positioning. All mapped out in one place.

You read it. You push back. We revise. You approve. Only then does anything get designed or built. This is not a formality. It is the moment where your priorities become our priorities, in writing.

Nothing moves forward until the strategy reflects exactly what your business needs.

Built from your audit findings

Every recommendation in the strategy document comes directly from what we found in the diagnostic. No generic advice. No templates. Your business, your gaps, your plan.

You have to agree with it

We present the strategy, you review it, and we align on every part of it before anything moves forward. This protects both of us from building the wrong thing.

It has to fit your business

Your team, your capacity, your market, your goals. The strategy is not a theoretical exercise — it has to work for the business as it actually operates.

Nothing decided
without a reason.

Keyword Roadmap

The specific keywords we are targeting, ranked by search volume, competition, and commercial intent. Organized by phase so you know what gets tackled first.

Content Architecture

The full site structure and content plan. Every page mapped to a keyword and a role. Every topic cluster defined. Every internal link planned.

Competitive Positioning

Where your competitors are strong, where they are weak, and exactly which gaps you are going to claim first. The market opportunity made concrete.

Brand Direction

If brand work is part of the engagement, the strategy defines the positioning, the tone, and the visual direction before design begins.

Priority Order

What gets built first, second, and third. Which fixes have the most immediate impact. How the phases connect and build on each other over time.

Success Metrics

What we are measuring, how we are measuring it, and what good looks like at 3, 6, and 12 months. You know what you are paying for and how to tell if it is working.

A plan that does not move forward
              until you say so.

Strategy Document

A complete written plan covering keyword roadmap, content architecture, competitive positioning, brand direction if applicable, and priority order. Yours to keep and reference throughout the engagement.

Keyword Roadmap

A complete written plan covering keyword roadmap, content architecture, competitive positioning, brand direction if applicable, and priority order. Yours to keep and reference throughout the engagement.

Strategy Review Call

A dedicated call to walk through the document together. You ask questions, raise concerns, and push back on anything that does not fit. We revise until it is right.

Written Approval

Nothing moves to design or build until you have reviewed and approved the strategy in writing. This is your guarantee that what gets built is what you actually need.

Ready to build a brand that works?
‍


30 minutes    No commitment    100% free

Phase 03
Brand Foundation.

Once we know exactly where you stand, we build the identity that makes your business impossible to overlook. If your brand already works, we skip straight to the web build.

Presence that compounds

SEO, AEO, branding, web and content.
As one compounding system.

SERVICES

SEO

AEO

BRANDING

WEB DESIGN

CONTENT

CONTACT


Address

3707 N St Mary's Street Ste 200
San Antonio, TX 78212
‍
Email
maria@seocrux.com
‍
© 2025 Crux
All rights reserved
seocrux.com