A 15-minute working session

Practical SEO & AI SEO for your business.

Five things every business should do this year to stay found, understood, and chosen by both Google and the AI tools your customers now ask first.

Rodrigo · Crux
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The shift

Search just changed forever. Most businesses haven't noticed yet.

Three years ago

Your customer Googled you and saw 10 links to choose from.

SEO was a contest of ranking. Even if you came up fifth, you had a chance to be clicked.

Today

Your customer asks ChatGPT and gets one answer.

If you are not in that answer, you are invisible. There is no fifth place. There is the answer, or there is silence.

What you will leave with

Three things, before you close this tab.

No theory. No vague advice. By the end of the next fifteen minutes you will have a plan you can start this week, a way to think about being found, and answers to the questions you actually have.

01

A 5-step ladder.

Each step builds on the last. None of them require a developer. All of them are doable in a weekend.

02

A mental model.

A simple way to think about being found by AI that you can apply to any decision, agency, or tool you evaluate from now on.

03

Plain-English answers.

The 30 minutes after this is open Q&A. Ask anything. Nothing is too basic.

01
The foundation

Make yourself legible to AI.

The problem

ChatGPT, Perplexity, and Google AI Overviews don't know who you are.

These tools decide who to mention based on signals most businesses don't have. If those signals are missing, you are not in the answer. Even if you are the best business in your category.

What you do today

Get the basics right, in this order.

  • Claim and fully complete your Google Business Profile. Hours, services, photos, every category.
  • Rewrite your homepage so it states clearly: what you do, who you serve, where you are.
  • Add basic schema markup (Organization and LocalBusiness). Your developer can do this in an hour.
What you can expect

You start showing up when someone asks an AI "who does X in [my city]?"

Within a few weeks of your changes being indexed, your business name begins appearing in AI answers and local Google searches you weren't on before.

02
The customer is the hero

Talk in questions, not features.

The problem

Your site talks about you. Your customer is searching for an answer to their problem.

AI tools are looking for sites that answer questions. Sites that talk about features, services, and "why us" pages get skipped. By both AI and humans.

What you do today

Stop being the hero of your own website.

  • Write down the 10 questions you hear most on sales calls. Those are your topics.
  • Build a short, clear page for each one. Use your customer's exact words, not yours.
  • Rewrite your homepage as a story: their problem → you as a guide → a simple plan → a clear next step.
What you can expect

AI starts citing you as the source. Visitors know in 5 seconds whether you are for them.

You stop competing for generic terms and start owning the specific questions your buyers actually ask. The questions with intent.

03
The technical layer

Make yourself quotable.

The problem

Even great content gets skipped if AI can't parse it cleanly.

Your site might look great to humans and be invisible to crawlers. The structure is what determines whether AI can quote you, or just walk past.

What you do today

Five small fixes that change everything.

  • One clear H1 per page. Descriptive page titles that read like answers.
  • FAQ schema on your most important pages so AI can cite individual answers.
  • Answer the page's core question directly in the first 2 to 3 lines.
  • Alt text on every image. Internal links between related pages.
What you can expect

When AI cites an answer, your page becomes the snippet.

When Google shows an AI Overview in your category, your business shows up in it. You move from being indexed to being quoted.

04
Trust signals

Build authority AI recognizes.

The problem

AI tools promote sources they trust. Trust comes from off your own site.

You can have a perfect site and stay buried. What pulls you up is being mentioned and linked to from other reputable places.

What you do today

One good local link beats fifty random ones.

  • Get listed in your local chamber of commerce and 2 or 3 reputable industry directories.
  • Pitch a local newspaper, podcast, or trade publication. One mention is worth more than you think.
  • Build a deliberate Google reviews flow. Reviews are now huge for AI-driven local search.
  • Make a list of 3 sites you want to be mentioned by next quarter and earn it.
What you can expect

You become the business that keeps coming up.

In Google. In ChatGPT. When someone asks about your industry in your area, your name surfaces. Authority is what makes that happen.

05
The compounding loop

Measure what matters and compound.

The problem

Most owners can't tell if SEO is working. So they quit, or get sold to.

Without measurement, you have no signal and no leverage. You become the customer of the loudest agency in your inbox.

What you do today

Free tools, simple cadence, honest tracking.

  • Set up GA4 and Google Search Console (both free). Check them once a month.
  • Track three things: impressions, clicks, and leads by source.
  • Once a month, ask ChatGPT, Perplexity, and Gemini your customers' questions. Are you in the answer?
  • Write down a 90-day goal. "Rank for X." "Appear in AI for Y." "Earn one press mention."
What you can expect

You know what's working. You double down. You compound.

In 6 to 12 months you stop chasing shiny objects and start owning a piece of your category. That is the loop. And once it's running, it doesn't stop.

The 5-step ladder, in one place

Each step builds on the last.

01
Make yourself legible to AI.
GBP, homepage clarity, basic schema.
02
Talk in questions, not features.
Answer pages in your customer's language.
03
Make yourself quotable.
Structure, FAQ schema, direct answers.
04
Build authority AI recognizes.
Local press, directories, reviews.
05
Measure what matters and compound.
GA4, Search Console, the AI test.
Twelve months from now

A prospect asks an AI about your industry in your city. Your name comes up first.

That is not magic. It is these five steps, done consistently, for a year. The businesses that start now will own the next decade of search. The ones that wait will be paying to fill the gap forever.

If this resonated

Want a real diagnostic?

If you want a human to look at your business through Google's eyes and AI tools, book a free 30-minute call. We tell you what we see, what to fix first, and whether you even need an agency. No pitch unless you ask for one.

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Now your turn

Questions.

Ask anything. Nothing is too basic.